Deekron is out to move you – literally.
As a provider of workout music to both fitness instructors and individuals, Deekron’s music has moved thousands of bodies. And before he’s done, he will have moved thousands more.
Deekron is a life-long athlete, DJ, and business executive who transformed his career in order to pursue his passion and make a difference in people’s health. Though he achieved early success in the corporate world – having attended a ‘Top 5′ business school program at the University of Michigan and having worked for top-tier consulting firms in New York City — Deekron knew his calling lay elsewhere.
Following His Heart
In 2006, Deekron followed his heart and took on a mission – to cause a healthier world by motivating people to exercise, through fun and effective workout music. Deekron feels that with the right music, people will work out longer, harder, and more consistently, leading to greater levels of fitness and overall health.
During his time in the corporate world, Deekron spent his spare time moonlighting as a DJ and managing the New York techno label Gotham Grooves. This experience gave Deekron a deep understanding of high-energy music and its powerful connection to movement and exercise.
Deekron’s first foray into the world of fitness music was through his music label, RockitWave8, which launched in 2007 and provides Group Fitness Instructors with high-energy beats for their classes, such as kickboxing, indoor cycling, zumba and conditioning.
Some of the country’s top fitness instructors such as Patrick Goudeau, Rob Glick, Paul Katami, Amy Dixon, Petra Kolber, Keli Roberts, Calvin Wiley, Tracey Mallett, Lisa Wheeler and Stacey Lei Krauss have all sought out Deekron’s music for their classes and DVDs to motivate and enthuse their students.
For The People
In 2009, Deekron was inspired to apply his talents to the consumer fitness market and launched Motion Traxx, a top-10 iTunes podcast which now has over 10 million downloads. With access to the Motion Traxx platform, Deekron was chosen to make workout music for leading fitness brands, such as Gatorade and Asics, and major publications, such as Fitness magazine.
But what Deekron is most excited about is the difference Motion Traxx has made in the lives thousands of people, including his own. “I am proud to say that Motion Traxx has impacted many lives by motivating people to exercise much more than they would have without it. It even motivated me to run the NYC marathon in 2011.”
The Cardio Stars
His latest endeavor combines motivating Motion Traxx workout music with coaching from elite fitness instructors. This powerful collaboration with leading instructors, called the Cardio Star series, is designed to deliver the most exceptional Motion Traxx workout soundtrack to date. “We designed the Cardio Star albums to make it easy to do High Intensity Interval Training – a very effective training technique. Plus, the albums give the listener access to coaching from top instructors they normally would not have access to, especially not during cardio workouts.”
Deekron looks forward to continue inspiring thousands to move and be healthy through his music.
If you look for him, you’ll find Deekron ‘The Fitness DJ’ at the intersection of music and movement. Just be ready to move!